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  • News & OffersSee all
    All News

    Luigi Pira - 'Piedmont's new superstars'

    by Hugh French | Jul 16, 2025

    LUIGI PIRA

    'One of Piedmont’s new superstars… these are wines of extraordinary complexity and breathtaking richness. The spectacular offerings from Pira's vineyards in and around Serralunga d’Alba are among the more riveting examples'
    Robert Parker

    Today, a Luigi Pira Barolo stands as a definitive benchmark for wines that perfectly showcase the classic characteristics of Serralunga—intense darkness and remarkable power, combined with a wealth of complexities and a vibrant style. With a commitment to sustainable vineyard management for decades, Pira employs practices such as cover cropping, the use of natural insecticides, and minimal sulphur application. This rigorous attention to detail, both in the vineyard and winery, produces the distinct individual qualities of the 'Margheria' and 'Marenca' Baroli, despite their proximity to one another. When it comes to Vigna Rionda, there is no doubt that this vineyard is the grand cru of the Langhe. Its altitude, exposure, and unique soil profile are critical factors that contribute to the wine's quality. Unsurprisingly, Vigna Rionda is Luigi Pira's flagship wine.
    Current Pira family custodian Gianpaolo Pira, once a bold modernist in the early 2000s, now focuses on amplifying the site characteristics through a more nuanced approach in the cellar. His wines are impressively approachable for Serralunga, with the previously aggressive oak tannins now firmly subdued, even in new releases. The wines are expressive, delivering sweet and spicy fruit upfront, along with a tannin structure that unmistakably reflects their unique origins in the commune and vineyard.

     

    THE LATEST RELEASE
    "2021 is a fantastic vintage for Barolo. Quality is high across the board, and generally speaking the wines boast great fruit, wonderful aromas, elegant restraint and radiance. The vintage produced stunning, age-worthy wines that Barolo lovers will want in their cellars

    KERIN O'KEEFE

    2021 Barolo 'Serralunga' DOCG

    Usually $129
    Now $115

    "A blend of Margheria, Marenca, Rivette and Sorano crus , the Barolo ‘Serralunga’ in recent times has had the maceration/fermentation time slowed down to 2 weeks to allow for a more gradual and integrated process – all four Baroli are made this way. Once complete, the wine is moved into 25 hectolitre aged barrels for a minimum of 2 years, then rested for an additional year or two (depending on the vintage) before being released to the market. The most approachable of the four Baroli, this is a symphony of elements: porcini, smoke, cola, cherry and spices"
    Importer's Notes

    2021 Barolo 'Margheria' DOCG

    Usually $179
    Now $159

    "A floral and restrained Barolo with fresh violets, red and black cherries and pomegranates on the nose. The attack is full-bodied with orange flavors, juicy acidity, chewy tannins and a polished finish."

    94 Points
    JAMESSUCKLING.COM

    2021 Barolo 'Marenca' DOCG

    Usually $209
    Now $189

    "An intense and expressive wine with aromas of dried oranges, potpourri, bergamot and dried cherries. The attack is soft and supple, with lush fruit, a full body, refreshing acidity and well-packed tannins. Dusty on the finish."

    94 Points
    JAMESSUCKLING.COM

    2021 Barolo 'Vigna Rionda' DOCG

    Usually $279
    Now $259

    "Graceful aromas of cinnamon, strawberries, vibrant dried red cherries and blood oranges. Full-bodied, it doesn’t come across as over-extracted but shows firm, velvety tannins that are muscular and refined, with crisp acidity and a super-polished and elegant finish. A wine with a long life ahead, yet drinkable now."

    96 Points
    JAMESSUCKLING.COM

  • Upcoming EventsSee all
    All News

    Luigi Pira - 'Piedmont's new superstars'

    by Hugh French | Jul 16, 2025

    LUIGI PIRA

    'One of Piedmont’s new superstars… these are wines of extraordinary complexity and breathtaking richness. The spectacular offerings from Pira's vineyards in and around Serralunga d’Alba are among the more riveting examples'
    Robert Parker

    Today, a Luigi Pira Barolo stands as a definitive benchmark for wines that perfectly showcase the classic characteristics of Serralunga—intense darkness and remarkable power, combined with a wealth of complexities and a vibrant style. With a commitment to sustainable vineyard management for decades, Pira employs practices such as cover cropping, the use of natural insecticides, and minimal sulphur application. This rigorous attention to detail, both in the vineyard and winery, produces the distinct individual qualities of the 'Margheria' and 'Marenca' Baroli, despite their proximity to one another. When it comes to Vigna Rionda, there is no doubt that this vineyard is the grand cru of the Langhe. Its altitude, exposure, and unique soil profile are critical factors that contribute to the wine's quality. Unsurprisingly, Vigna Rionda is Luigi Pira's flagship wine.
    Current Pira family custodian Gianpaolo Pira, once a bold modernist in the early 2000s, now focuses on amplifying the site characteristics through a more nuanced approach in the cellar. His wines are impressively approachable for Serralunga, with the previously aggressive oak tannins now firmly subdued, even in new releases. The wines are expressive, delivering sweet and spicy fruit upfront, along with a tannin structure that unmistakably reflects their unique origins in the commune and vineyard.

     

    THE LATEST RELEASE
    "2021 is a fantastic vintage for Barolo. Quality is high across the board, and generally speaking the wines boast great fruit, wonderful aromas, elegant restraint and radiance. The vintage produced stunning, age-worthy wines that Barolo lovers will want in their cellars

    KERIN O'KEEFE

    2021 Barolo 'Serralunga' DOCG

    Usually $129
    Now $115

    "A blend of Margheria, Marenca, Rivette and Sorano crus , the Barolo ‘Serralunga’ in recent times has had the maceration/fermentation time slowed down to 2 weeks to allow for a more gradual and integrated process – all four Baroli are made this way. Once complete, the wine is moved into 25 hectolitre aged barrels for a minimum of 2 years, then rested for an additional year or two (depending on the vintage) before being released to the market. The most approachable of the four Baroli, this is a symphony of elements: porcini, smoke, cola, cherry and spices"
    Importer's Notes

    2021 Barolo 'Margheria' DOCG

    Usually $179
    Now $159

    "A floral and restrained Barolo with fresh violets, red and black cherries and pomegranates on the nose. The attack is full-bodied with orange flavors, juicy acidity, chewy tannins and a polished finish."

    94 Points
    JAMESSUCKLING.COM

    2021 Barolo 'Marenca' DOCG

    Usually $209
    Now $189

    "An intense and expressive wine with aromas of dried oranges, potpourri, bergamot and dried cherries. The attack is soft and supple, with lush fruit, a full body, refreshing acidity and well-packed tannins. Dusty on the finish."

    94 Points
    JAMESSUCKLING.COM

    2021 Barolo 'Vigna Rionda' DOCG

    Usually $279
    Now $259

    "Graceful aromas of cinnamon, strawberries, vibrant dried red cherries and blood oranges. Full-bodied, it doesn’t come across as over-extracted but shows firm, velvety tannins that are muscular and refined, with crisp acidity and a super-polished and elegant finish. A wine with a long life ahead, yet drinkable now."

    96 Points
    JAMESSUCKLING.COM

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